Turn to page 373 in your textbook and find the Alice Franklin case study. To briefly summarize the case study, Alice, a career-driven professional, lands a job at the Outreach Division, an organization that delivers medical supplies to Third-World Countries. Zidga, a website development firm, is hired to redesign the Outreach Division’s website. Their design is so good that it attracts the attention of deep-pocketed investors. Soon the Outreach program collects over a million dollars worth of donations. Before Alice can celebrate, she notices a disturbing trend: the website attendance from South America and Africa has dropped. Upon contacting Brazil, Alice learns that Zidga’s webpage has features incompatible with their web browsers. To make matters worse, their out-dated computers crash from the updates. Alice feels guilty because she the new website undermines the rhetoric of the company’s core values, yet it is drawing more money than ever before.
Suppose you were in a similar situation. Would it bother you to leave out the website’s intended audience for big-money donators? Do you think this primary audience change of the website is a good thing or a bad thing? To receive full credit, you must write a well-reasoned response to this question. I expect good answers from you.